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May 29, 2024

Creating a website for your business is a huge investment. When done correctly, it has the potential to rake in potential returns in the long run. However, it can also be quite an exhausting process if you do not have a strategy for the website. To avoid the hassle, we have brought you some valuable tips for designing the ideal website for your new business.

  1. Get the Right Domain Name

Settling on the right domain name may sound quick and easy in theory. However, it requires a lot of thought and consideration as this will be the first thing clients see about you online. An effective domain name will make your website more visible and discoverable while a terrible choice dims your chances of success online. To find the ideal option, start by brainstorming a few domain options and performing keyword research in your field. Your options should be short and precise names that point to the product or service you aim to sell online. While it should be memorable and catchy, remember that professionalism also counts.

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When stuck on finding the proper domain names, you can use tools such as IONOS. The IONOS domain names provider comes with AI assistance to help you generate the options even faster. Additionally, IONOS offers free Wildcard SSL for enhanced safety as well as private registration for as little as $1 annually. It is your chance to start right with the right domain name.

  1. Make Your Website Mobile Responsive

Mobile responsiveness is a crucial element for a website’s effectiveness. According to research, mobile users spend more than five hours on their mobile devices. Out of all these people, a third of them shop online via these devices. If your website cannot automatically adapt to their devices and give them a positive user experience, you will lose them.

  1. Have Your Contact Information Visible
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When designing a website, you must know the kind you are creating as they differ from one to another. For instance, an e-commerce website will be different from a blog site and service website. If your business solely relies on people contacting you and booking appointments with you, you must have your contact information visible above the fold (on your homepage). Clients need to reach you quickly and conveniently.

  1. Respect the Need for Speed

Recent studies show that more than 90% of users leave a site if it doesn’t load within the first three seconds. This has brought about the 3-second rule which dictates that your website must be accessible within this timeframe. If you do not adjust, your website risks abandoned carts and loss of customers. To enhance the speed, consider optimising your videos and images. Remember to also use a web host that is capable of handling your bandwidth demands. It would be very unfortunate if clients visit your site and are met by a ‘Website Unavailable’ caution.

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Conclusion

Creating a business website is your first step to success. Regardless of the industry you are in, ensure that you choose the correct domain names and design a mobile-responsive website. Once clients are on your site, they need to see all your contact information available. Don’t forget to optimise your pages and website at large for speed.

 

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